Oktavia, R., 		Amrullah, A., 		Oktovianus, O., 		Rachmatullah, A., & 		Hamzah, H.
(2026).
 From Innovation to Pricing: Examining the Mediating Role of Product Quality in SME Coffee Shops.
<em>TRJ Tourism Research Journal, 10</em>(1), 96-115.
doi:10.30647/trj.v10i1.308